Serif Other Etta 3 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, magazines, posters, packaging, branding, editorial, fashion, dramatic, refined, artful, standout display, editorial flair, decorative serif, signature texture, sharp, sculpted, high-waisted, flared, crisp.
This serif display face is built from broad, sculpted strokes with decisive triangular wedges, giving many letters a cut-out or stenciled impression. Curves are smooth and taut, while terminals often taper to sharp points or small beak-like finishes, creating a lively interplay of mass and negative space. The overall texture is bold and rhythmic, with tight counters in letters like a, e, and s and distinctive notches that break up strokes in capitals such as C, S, and O. Numerals follow the same angular, stylized logic, keeping a consistent visual bite across the set.
Best suited to headlines, magazine covers, pull quotes, and branding where its sculpted details can be appreciated at larger sizes. It can also work for premium packaging and short-form editorial typography where a strong, stylized serif voice is desired.
The tone feels editorial and fashion-forward, mixing classic serif structure with theatrical, graphic interruptions. It reads as confident and luxurious rather than quiet or bookish, with a hint of Art Deco–style glamour and modern poster energy.
The design appears intended to reinterpret a traditional serif silhouette with decorative cut-ins and wedge-like shaping, prioritizing visual drama and a signature texture over neutrality. Its consistent motif across caps, lowercase, and figures suggests a cohesive display system meant to stand out in high-impact layouts.
In text settings the distinctive cut-ins and wedge terminals remain the defining motif, producing a patterned, high-contrast texture even at larger paragraph sizes. The sharp internal joins and narrow apertures in some letters can make long passages feel intense, reinforcing its role as a statement serif.