Serif Other Etbu 11 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, magazine, branding, posters, packaging, fashion, editorial, dramatic, refined, artful, distinctiveness, luxury mood, headline impact, modern classic, high-contrast feel, flared terminals, sharp joins, sculpted, display.
This serif design uses sculpted, wedge-like serifs and flared terminals that create a carved, cut-paper impression. Strokes alternate between sturdy verticals and abrupt thins, with frequent pointed joins and triangular notches that give many letters a split or faceted look. Curves (notably in C, G, O, Q, and S) are drawn with large, smooth bowls that are interrupted by crisp, tapering cuts, producing a rhythmic pattern of dark masses and sharp highlights. Lowercase forms keep a traditional framework but with the same distinctive incisions; the two-storey a and g and the compact, high-contrast-like f/t shapes read as intentionally stylized rather than purely classical. Numerals continue the theme with bold silhouettes and small, angled cut-ins that emphasize a decorative, display-first construction.
Best suited to headlines, large editorial typography, and branding where the distinctive cut-in details can be appreciated. It works well for fashion, beauty, luxury-inspired packaging, event posters, and title treatments that benefit from a refined but attention-grabbing serif voice.
The overall tone is fashion-forward and editorial, mixing classic serif sophistication with a distinctly graphic, almost stencil-like sharpness. It feels dramatic and curated—more runway and magazine cover than book typography—while still retaining an elegant, high-end sensibility.
The design appears intended to reinterpret a classic serif model through deliberate incisions and flared, wedge-like serifs, creating a signature display texture. The goal seems to be a memorable, premium headline face that signals elegance while standing apart through sharp, graphic detailing.
The face creates strong word-shapes through pronounced internal cuts and directional contrast, which can produce a lively texture in headlines. At smaller sizes the thin slivers and sharp details may visually fill in or shimmer, while at larger sizes the sculptural detailing becomes the primary character.