Sans Contrasted Rimu 10 is a very bold, normal width, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, kids media, event flyers, playful, quirky, cartoonish, bouncy, friendly, expressiveness, informality, attention-grab, whimsy, approachability, rounded, chunky, tilted, irregular, soft corners.
A chunky sans with rounded, slightly squashed forms and a deliberately irregular baseline rhythm. Strokes are heavy and mostly monolinear at a glance, but with noticeable local thick–thin modulation created by angled terminals and uneven joins. Many glyphs lean subtly in alternating directions, and counters are generous and soft-edged, giving the letters a cutout-like silhouette. Overall spacing feels lively and inconsistent by design, reinforcing a hand-made, wobbly texture in words and lines.
Best suited to short, high-impact display settings such as posters, splashy headlines, packaging callouts, children’s materials, and informal branding. It performs well when you want warmth and humor, but the deliberate irregularity makes it less appropriate for long-form reading or small UI text.
The font reads as cheerful and mischievous, with a comic, kid-friendly energy. Its uneven stance and buoyant shapes create a sense of motion and spontaneity, more like playful signage or cartoon lettering than a formal text face.
The design appears intended to mimic an expressive, hand-cut or hand-lettered look with controlled wobble and bold silhouettes, prioritizing personality and immediacy over typographic restraint. It aims to feel approachable and fun while staying simple and sans in construction.
Uppercase characters tend to be broad and blocky, while the lowercase shows more idiosyncratic shapes (notably in a, g, q, and r), increasing the hand-drawn feel. Numerals follow the same chunky, rounded construction and remain highly attention-grabbing at display sizes.