Sans Normal Armuy 10 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Neue Frutiger Georgian', 'Neue Frutiger Paneuropean', 'Neue Frutiger Tamil', 'Neue Frutiger Thai', and 'Neue Frutiger Vietnamese' by Linotype and 'Neue Frutiger World', 'SST', 'SST Arabic', and 'SST Vietnamese' by Monotype (names referenced only for comparison).
Keywords: ui text, body text, product design, signage, presentations, neutral, modern, clean, friendly, functional, utility, clarity, versatility, neutral branding, readability, monoline, geometric, open apertures, high legibility, balanced.
This is a clean, monoline sans with largely geometric construction and smooth, round bowls. Proportions are even and steady, with open counters and clear apertures that keep letters distinct at text sizes. Terminals are straight and unadorned, giving a crisp finish, while curved joins remain smooth and consistent. The uppercase has a straightforward, architectural presence, and the lowercase keeps a simple, readable rhythm with an uncomplicated, single-storey “a” and compact forms that hold together well in running text. Numerals follow the same restrained, rounded logic and read clearly alongside letters.
It suits UI copy, product and brand systems that need a straightforward sans, and general-purpose body text where legibility and an even rhythm matter. It should also perform well for signage, dashboards, documentation, and presentations that mix letters and numerals.
The overall tone is neutral and contemporary, aiming for clarity over personality. Its rounded geometry adds a mild friendliness, but the design stays pragmatic and unobtrusive, suitable for everyday interface and editorial use.
The design appears intended as a versatile, general-purpose sans: simple geometry, dependable spacing rhythm, and clear letterforms that stay readable across a range of everyday applications without calling attention to themselves.
Stroke endings and joins maintain a consistent, engineered feel, with minimal eccentricities and a calm typographic color. The shapes prioritize separation between similar forms, supporting quick scanning in mixed-case text and alphanumeric strings.