Sans Normal Relus 3 is a bold, normal width, low contrast, upright, short x-height font visually similar to 'Brandon Grotesque', 'Brandon Grotesque Office', 'Brandon Text', and 'Brandon Text Office' by HVD Fonts (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, soft, playful, approachable, casual, approachability, high impact, modern warmth, clarity, rounded, geometric, bubbly, chunky, compact.
A heavy, rounded sans with smooth curves, blunt terminals, and a consistently soft silhouette. Counters are generous and largely circular, giving letters a sturdy, buoyant feel while keeping interior space open for clarity. The lowercase shows compact proportions with a relatively low x-height and simple, single‑storey forms; the dot on i/j is round and prominent. Numerals follow the same rounded construction, with broad bowls and stable verticals that read clearly at display sizes.
Best suited to headlines, short statements, and identity work where a friendly, high-impact voice is needed. It also performs well on packaging and signage that benefit from quick recognition and a soft, approachable look, especially at medium to large sizes.
The tone is warm and easygoing, with a cheerful, slightly toy-like friendliness. Its soft geometry and thick strokes feel inviting rather than technical, making it read as contemporary, informal, and community-oriented.
The design appears intended to deliver a strong, modern sans voice with softened geometry for warmth and approachability. It emphasizes simple, rounded construction and consistent weight to create a bold presence without feeling harsh.
Round joins and softened corners create an even color and smooth rhythm in text, especially in headings. Curved forms (C, G, S, O) are notably circular, while diagonals (A, V, W, X) remain thick and steady, reinforcing a robust, confident presence.