Serif Normal Maku 7 is a bold, normal width, high contrast, upright, normal x-height font visually similar to 'Felice' by Nootype and 'Evans' by Zetafonts (names referenced only for comparison).
Keywords: headlines, editorial, book covers, branding, posters, classic, authoritative, literary, formal, editorial voice, classic tone, headline impact, brand authority, bracketed, transitional, robust, crisp, stately.
This typeface presents a sturdy serif design with pronounced thick–thin modulation and bracketed serifs that read cleanly at display sizes. Capitals are broad and evenly proportioned with firm vertical stress, while the lowercase shows a traditional rhythm with compact bowls, clear counters, and a moderate x-height relative to the ascenders. Terminals and serifs feel crisp and slightly sculpted rather than blunt, and the overall spacing supports a strong, steady line of text without appearing overly condensed or expansive.
It performs especially well in headlines, subheads, and pull quotes where its contrast and firm serifs provide impact. It can also support editorial typography, book cover titling, and brand marks that benefit from a classic serif voice and a strong typographic footprint.
The overall tone is traditional and confident, with a bookish, institutional character. Its weight and contrast give it an authoritative presence that feels suited to established brands, academic contexts, and serious editorial settings.
The design appears intended to deliver a conventional, time-tested serif look with enough contrast and weight to hold attention in display and editorial roles. Its consistent proportions and crisp detailing suggest a focus on readable, authoritative typography rather than decorative novelty.
The figures and capitals share a consistent, disciplined structure, helping the font maintain a cohesive color in mixed text. The heavier strokes and sharp details create a commanding texture, especially in headlines and short passages where the serif shapes are most evident.