Sans Contrasted Puza 7 is a very bold, normal width, high contrast, upright, tall x-height font.
Keywords: headlines, posters, branding, packaging, sports, industrial, poster, authoritative, vintage, athletic, impact, space-saving, display strength, ruggedness, condensed feel, blocky, ink-trap-like, vertical stress, tapered terminals.
A heavy, condensed-feeling sans with pronounced internal modulation: thick vertical stems paired with noticeably thinner joins and cross-strokes. Many letters show narrow counters and sharp, tapered interior cuts that create a chiseled, ink-trap-like texture, especially at joins and in tight corners. Curves are compact and upright with flattened shoulders, and terminals tend to end in blunt slabs or slight tapers rather than rounded finishes. The rhythm is tight and vertical, producing strong silhouette clarity at display sizes and a distinctly mechanical, cut-out geometry across caps, lowercase, and figures.
Best suited to headlines, posters, and bold branding where high-impact letterforms are needed. It can work well on packaging, signage, and sports or event graphics where condensed, assertive typography helps conserve space while staying loud. For longer text, it will be more effective in short bursts (pull quotes, labels, titles) where its dense texture remains legible.
The overall tone is forceful and industrial, with a vintage showcard flavor. Its compressed shapes and carved-looking joins project authority and urgency, reading as bold, utilitarian, and attention-grabbing rather than friendly or delicate.
The design appears intended to deliver maximum visual punch in a compact footprint, using strong vertical structure and carved-in modulation to keep counters open enough for display use while reinforcing a rugged, industrial character.
Uppercase forms emphasize tall verticals and narrow apertures; lowercase maintains a sturdy, compact build with minimal calligraphic movement. Numerals are similarly chunky and condensed, with simplified bowls and tight counters that match the headline-driven voice. The distinctive interior notches and narrow white spaces create a strong texture that can darken quickly in long passages.