Sans Normal Afley 13 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Newhouse DT' by DTP Types, 'Celex Grotesk' by Designova, 'II Increments Sans' by Increments, 'Helvetica Now' by Monotype, 'Reyhan' by Plantype, 'SK Reykjavik' by Salih Kizilkaya, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, wayfinding, sporty, dynamic, modern, assertive, efficient, add motion, project strength, maximize clarity, modernize tone, oblique, geometric, clean, high-clarity, compact.
A slanted sans with a sturdy, even stroke weight and smooth, rounded construction. Curves are broadly drawn and terminals are clean, giving letters a crisp silhouette without decorative endings. Counters stay fairly open in forms like C, O, e, and 8, while diagonals and joins feel tight and controlled, producing a compact, forward-leaning rhythm. Numerals match the letterforms with simple, rounded shapes and consistent weight, reading clearly at display and medium sizes.
This font works best for headlines, branding, and promotional typography where a fast, modern tone is desired. Its robust shapes and clear numerals also make it suitable for sports-related graphics, signage-style applications, and short UI accents where emphasis and clarity are important.
The overall tone is energetic and purposeful, with the italic angle adding motion and urgency. Its straightforward geometry and solid color give it a contemporary, no-nonsense voice that feels confident and performance-oriented rather than delicate or formal.
The design appears intended to deliver a modern sans voice with added momentum from a consistent slant, prioritizing clarity, strong silhouette, and a compact, energetic texture for display-forward communication.
The sample text shows a strong, continuous texture with minimal stroke modulation, emphasizing uniformity and legibility. Rounded bowls and clean apertures help prevent clogging in dense settings, while the oblique stance reinforces a sense of speed.