Sans Normal Afrim 3 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Artegra Sans' by Artegra, 'Loft Display' by Designova, and 'Nexa' by Fontfabric (names referenced only for comparison).
Keywords: ui text, branding, headlines, posters, packaging, modern, sporty, friendly, dynamic, clean, forward motion, clear reading, modern neutrality, approachable tone, humanist, rounded, oblique, open apertures, smooth curves.
A slanted sans with smooth, rounded construction and largely monoline strokes. Curves are generous and continuous, with open counters and apertures that keep forms readable at text sizes. Terminals are clean and slightly softened rather than sharp, and the overall rhythm feels steady despite the oblique angle. Uppercase shapes stay straightforward and geometric-leaning, while lowercase forms are compact and tidy with a consistent, even color across lines.
Well-suited to interface typography, short-form editorial, and brand systems that want a clean sans with built-in momentum. It also works effectively for headlines and subheads where an italic voice is needed without switching to a separate serif or script. The clear counters and even stroke weight make it practical for labels, packaging, and wayfinding-style messaging at moderate sizes.
The italic posture and rounded geometry give the face an energetic, contemporary tone that feels approachable rather than formal. It reads as efficient and upbeat, suggesting motion and clarity without becoming aggressive or technical.
The design appears intended as a versatile italic sans that combines modern clarity with softer, rounded forms. Its consistent slant and open shapes suggest a focus on readable, contemporary communication with a subtle sense of speed and friendliness.
Figures are simple and sturdy with clear silhouettes, supporting quick recognition in running text. The slant is consistent across uppercase, lowercase, and numerals, reinforcing a unified, forward-leaning texture.