Sans Other Bulud 2 is a bold, normal width, medium contrast, upright, normal x-height font.
Keywords: posters, packaging, kids, branding, headlines, playful, handmade, friendly, quirky, casual, handmade feel, approachability, informality, character display, rounded, chunky, bouncy, wonky, soft terminals.
A chunky, rounded sans with an intentionally irregular, hand-drawn construction. Strokes stay fairly consistent in weight but show organic wobble and slight asymmetry, giving each glyph a lively, uneven rhythm. Counters are generally open and round, with simplified forms and soft terminals; diagonals and joins often feel slightly skewed as if drawn with a marker. Spacing reads loose and variable, contributing to a buoyant texture in words and lines of text.
Best suited for short, prominent copy such as posters, playful branding, packaging, event graphics, and children’s or educational materials. It can work in larger-size subheads or short blurbs where its irregular rhythm remains charming, but it’s less appropriate for dense, small-size text requiring a strictly even texture.
The overall tone is playful and approachable, with a casual, kid-friendly energy. Its imperfect geometry and bouncy baseline feel evoke handmade signage, cartoons, and lighthearted packaging rather than formal editorial typography.
The design appears intended to deliver a friendly, informal sans voice with deliberate imperfections—capturing the warmth of hand lettering while maintaining the familiarity of simple sans shapes for easy recognition in display settings.
Uppercase forms are broad and simplified, while lowercase keeps single-storey, informal shapes that reinforce the handmade voice. Numerals match the same soft, chunky logic, prioritizing character over strict uniformity.