Sans Normal Jomal 2 is a very bold, wide, medium contrast, italic, tall x-height font visually similar to 'Freigeist' and 'Neue Freigeist' by René Bieder (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, sporty, dynamic, confident, friendly, retro, impact, motion, approachability, oblique, rounded, soft terminals, compact counters, high impact.
A heavy, oblique sans with rounded construction and softly shaped terminals. Strokes are thick and smooth, with gently modulated joins and generous curvature in bowls, producing a cohesive, slightly inflated silhouette. Counters stay relatively compact at this weight, and the letterforms lean consistently with a steady rhythm across lines. Uppercase forms read broad and sturdy, while the lowercase shows a lively, contemporary texture with single-storey shapes and a sturdy, rounded digit set.
Well suited to high-impact display typography such as headlines, poster copy, and brand marks where a strong, kinetic voice is needed. The rounded, oblique forms also work for sports and lifestyle graphics, packaging callouts, and short promotional lines where immediate visibility matters.
The overall tone is energetic and assertive, with a sporty slant that feels fast and purposeful rather than formal. Rounded curves keep it approachable and modern, lending a friendly confidence that fits contemporary branding and bold messaging.
This design appears intended to deliver maximum impact with a sense of speed and friendliness, combining a strong oblique stance with rounded geometry for a contemporary, accessible display voice.
The italic angle is pronounced enough to create motion even in short words, and the heavy weight makes internal spaces and apertures a key part of legibility. Numerals are bold and attention-grabbing, aligning well with the strong, smooth letterforms for display-forward settings.