Sans Normal Kidut 3 is a bold, wide, medium contrast, italic, normal x-height font visually similar to 'Murs Gothic' by Kobuzan, 'Classic Grotesque' by Monotype, 'Pragmatica' by ParaType, 'RF Dewi' by Russian Fonts, and 'NeoGram' and 'Nuber Next' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, confident, modern, energetic, direct, impact, momentum, emphasis, display, clarity, oblique, angular, open apertures, taut curves, high legibility.
This typeface is a heavy, right-leaning sans with broad proportions and a compact, athletic stance. Strokes are thick with gently modulated contrast, and terminals are clean and unadorned. Curves are drawn with taut, controlled rounding while diagonals feel sharp and decisive, producing a brisk rhythm across words. Counters are generally open and spacious for the weight, and spacing reads even and sturdy at display sizes.
It performs best in headlines, short statements, and branding where a strong, forward-leaning voice is needed. The wide proportions and dark texture make it effective for posters, sports and fitness communications, packaging callouts, and prominent UI or campaign messaging where quick recognition matters.
The overall tone is assertive and energetic, with a contemporary, performance-oriented feel. Its forward slant and wide build give it momentum and confidence, suggesting speed, impact, and clarity rather than softness or ornament.
The design appears intended to deliver a modern, impactful sans voice with a sense of motion and strength. It prioritizes bold readability and a cohesive, energetic texture suited to attention-grabbing display typography.
In the sample text, the dense black color and oblique angle create strong emphasis and a punchy headline presence. Numerals are bold and prominent, matching the letterforms’ wide, streamlined construction for consistent color and rhythm.