Serif Contrasted Visa 3 is a bold, wide, very high contrast, upright, normal x-height font visually similar to 'New Bodoni DT' by DTP Types, 'Benton Modern' by Font Bureau, and 'Surveyor' by Hoefler & Co. (names referenced only for comparison).
Keywords: headlines, editorial, magazine covers, branding, packaging, dramatic, formal, classic, luxury, display impact, premium tone, classic authority, strong hierarchy, sharp serifs, vertical stress, hairline joins, sculpted curves, crisp terminals.
A high-contrast serif with strong vertical emphasis, broad proportions, and a dense, commanding color on the page. Thick main stems are paired with very fine hairlines and knife-sharp, unbracketed serifs that create crisp entry and exit points. Curves are tightly sculpted—especially in bowls and S-like forms—while apertures tend to be compact, giving the face a taut, poster-ready rhythm. Lowercase shows a sturdy, text-capable structure with a moderate x-height, but the overall impression remains display-forward due to the extreme stroke contrast and pointed detailing.
Best suited to headlines, decks, pull quotes, and cover typography where high contrast and sharp serifs can add drama and refinement. It can also work for premium branding and packaging that benefits from a classic, formal voice, while longer text is likely most comfortable at larger sizes with generous spacing.
The font conveys a confident, editorial tone—polished, assertive, and slightly theatrical. Its sharp contrast and precise serifs evoke heritage and sophistication, while the wide stance and bold presence read as contemporary and attention-seeking when set large.
The design appears intended to deliver a classic, vertical-stress serif look with heightened contrast and broad proportions for impactful display typography. Its precise hairlines and crisp serifs suggest an emphasis on elegance and hierarchy, prioritizing presence and refinement over neutrality.
In paragraphs, the heavy verticals and hairline connections create a lively shimmer, especially around diagonals and curved joins. Numerals and capitals share the same sculpted contrast and crisp finishing, producing a cohesive, stately texture that favors clear hierarchy over understatement.