Sans Normal Ebkaj 7 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, branding, marketing, editorial, presentations, modern, clean, friendly, dynamic, casual, emphasis, readability, modernity, approachability, utility, oblique, humanist, open apertures, rounded terminals, single-storey.
A slanted sans with smooth, rounded curves and low-contrast strokes, giving the letterforms an even, steady color. Counters are open and generously rounded, while terminals tend to finish cleanly with soft, slightly angled cuts rather than sharp points. Proportions feel balanced with a moderate x-height, and the overall rhythm is fluid and forward-leaning; curves in letters like C, G, O, and e read as circular and consistent. The lowercase shows contemporary, simplified construction (including single-storey forms), and the numerals are clear and straightforward with gently rounded joins.
This font works well for interface labels, short paragraphs, and captions where an italic voice is needed without sacrificing clarity. It also fits branding, advertising, and presentation typography that benefits from a modern, energetic slant, and can serve as an editorial companion for emphasis or pull quotes.
The italic stance adds motion and a conversational tone, while the restrained geometry keeps it orderly and contemporary. Overall it feels approachable and practical—more friendly than formal—suited to upbeat, everyday communication.
The design appears intended as a versatile italic sans that balances contemporary round construction with a human, readable texture. It aims to provide a clear, friendly tone for everyday typography while adding forward motion and emphasis through the oblique angle.
The design maintains a consistent oblique angle across capitals, lowercase, and figures, helping mixed-case text look cohesive. Diagonal-heavy letters (A, V, W, X, Y) appear crisp and stable, and the rounded bowls in letters like b, p, and q keep the texture smooth in running text.