Sans Faceted Etba 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Hudson NY Pro' by Arkitype, 'Geogrotesque Condensed Series' and 'Geogrotesque Sharp' by Emtype Foundry, 'From the Internet' by Typodermic, and 'URW Dock Condensed' by URW Type Foundry (names referenced only for comparison).
Keywords: sports branding, posters, headlines, apparel, packaging, sporty, industrial, retro tech, assertive, mechanical, impact, speed, ruggedness, precision, display, chamfered, angular, octagonal, condensed caps, slanted.
A slanted, faceted sans built from straight strokes and chamfered corners that replace curves with crisp planar cuts. The letterforms are sturdy and tightly constructed, with squared counters and frequent octagonal silhouettes (notably in O/0 and rounded lowercase forms). Uppercase shapes feel compact and uniform, while lowercase introduces more width variation and a utilitarian, engineered rhythm. Diagonals are emphasized throughout (A, K, V, W, X, Y), and terminals are consistently clipped, giving the design a hard-edged, machined finish.
This font is well suited to short, high-impact settings such as headlines, sports and team graphics, event posters, apparel marks, and packaging callouts. The angular construction and strong silhouettes help it hold up in display sizes and in simple one-color applications where a technical or athletic edge is desired.
The overall tone is energetic and forceful, evoking sports lettering, industrial labeling, and retro-futuristic hardware aesthetics. Its angled stance and sharp facets suggest speed and precision, with a confident, no-nonsense voice suited to impact-driven messaging.
The design appears intended to merge an italicized, forward-leaning stance with faceted geometry to deliver a fast, rugged display voice. By systematically chamfering corners and minimizing curvature, it aims for a consistent, engineered look that stays legible while projecting strength and motion.
The faceting is applied consistently across the character set, creating strong cohesion between caps, lowercase, and numerals. Round characters read as polygonal forms, and the numerals share the same clipped-corner construction for a uniform, equipment-like texture in sequences.