Serif Normal Iprav 7 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: body text, books, editorial, longform, print, bookish, traditional, warm, literary, trustworthy, readability, tradition, versatility, text comfort, bracketed serifs, oldstyle feel, calligraphic, soft terminals, modest contrast.
This serif face shows softly bracketed serifs, moderate stroke contrast, and slightly calligraphic modulation that gives strokes a gently organic feel. Capitals are sturdy and classical with rounded joins and understated detailing, while lowercase forms keep a steady rhythm and open counters for comfortable text flow. Terminals are generally softened rather than sharply cut, and the figures align well with the text color, reading as conventional, proportional numerals suited to continuous copy.
Well suited to body copy in books, essays, and editorial layouts where an unobtrusive, traditional serif texture is desired. It can also serve reliably for formal documents and general-purpose print typography, and holds up in larger sizes for headings without losing its conservative character.
Overall it conveys a familiar, book-centered tone—measured and dependable rather than flashy. The subtle softness in the serifs and terminals adds warmth and approachability, supporting a calm, literary voice.
The design appears intended as a conventional text serif optimized for sustained reading, balancing classical proportions with mild calligraphic warmth. Its restrained contrast and softened detailing suggest a focus on usability and familiarity across everyday publishing contexts.
The sample text shows even spacing and a consistent, moderately dark text color, with clear differentiation between similar shapes (for example, rounded bowls versus straight stems). The design favors legibility and steadiness over high style, with details that feel gently human rather than strictly mechanical.