Sans Normal Okmed 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Acumin' by Adobe, 'AG Royal' and 'Akzidenz-Grotesk Next' by Berthold, 'Innova' by Durotype, 'Gautami' by Microsoft Corporation, 'Applied Sans' by Monotype, and 'Reyhan' by Plantype (names referenced only for comparison).
Keywords: headlines, posters, branding, logos, signage, modern, confident, friendly, clean, utility, impact, clarity, modernity, readability, geometric, open apertures, even rhythm, rounded bowls, sturdy.
This typeface is a heavy, geometric sans with smooth curves and sturdy straight strokes. Letterforms favor near-circular bowls (C, O, Q, 8) and broad, squared terminals, creating a solid, even texture in text. Counters are relatively open and the joins are clean, with a straightforward, no-nonsense construction that keeps shapes crisp at display sizes. The lowercase is simple and contemporary, with single-storey forms in a and g, a compact, straight-armed r, and a t with a short crossbar; numerals are similarly robust and highly legible with rounded forms and clear differentiation.
Best suited to headlines, posters, and prominent UI or signage where strong presence and quick recognition matter. It can also serve brand systems that need a straightforward, contemporary sans for wordmarks and short-form messaging, while remaining readable in larger blocks of text at comfortable sizes.
The overall tone is modern and confident, with a friendly clarity that feels practical rather than flashy. Its weight and geometry give it an assertive, headline-ready presence while staying approachable and familiar.
The design appears intended as a dependable, contemporary workhorse sans: geometric enough to feel current, heavy enough to command attention, and simplified to stay clear across a wide range of display and communication contexts.
In the sample text, the bold color and wide, open shapes maintain readability even with tight spacing, producing a strong typographic “voice” for short statements and brand messaging. Round characters (O, Q, S) remain smooth and consistent, while diagonals (A, V, W, X, Y) feel stable and well-balanced.