Sans Superellipse Immay 12 is a very bold, very wide, medium contrast, italic, normal x-height font.
Keywords: headlines, logos, sports branding, posters, packaging, sporty, fast, aggressive, modern, techy, impact, speed, branding, headline, display, aerodynamic, chunky, compact counters, rounded corners, squared terminals.
The letterforms are built from broad, rounded-rectangle geometry with softened corners and squared-off terminals, creating a chunky, aerodynamic look. Strokes are heavy and fairly uniform, with subtle shaping that adds crispness without feeling sharp. Counters are compact and often rectangular, and the overall rhythm is forward-leaning and tightly packed, favoring strong silhouettes over delicate detail.
It performs best as a display face for headlines, posters, and brand marks where a dynamic, performance-driven voice is desired. The strong, condensed internal spaces and heavy strokes make it especially effective for sports branding, esports/team identity, automotive or action-themed promotions, and bold packaging callouts. It is less suited to long-form text, where the tight counters and strong slant may reduce comfortable readability at smaller sizes.
This typeface conveys speed and impact, with a sporty, high-energy tone that reads as modern and assertive. The slanted stance and dense, blocky silhouettes give it a confident, competitive feel suited to performance-oriented messaging.
The design appears intended to maximize visual punch and a sense of motion through a consistent rightward slant, wide stance, and sturdy, rounded-rectilinear construction. Its simplified, high-mass forms prioritize recognizability at a glance and a strong graphic presence, especially in all-caps settings and short phrases.
The numerals and uppercase forms share the same rounded-rectangular logic, producing consistent, robust silhouettes. Several lowercase characters use compact, simplified constructions with angled joins, reinforcing the overall forward-motion theme and keeping the texture dense and uniform.