Hollow Other Siji 7 is a bold, wide, very high contrast, upright, normal x-height font.
Keywords: posters, headlines, logo, packaging, signage, circus, vintage, playful, quirky, western, novelty display, vintage signage, attention grabbing, theatrical tone, decorative, ornate, chunky, rounded, wobbly.
A heavy, display-oriented serif with broad proportions and emphatic, swelling strokes. Letterforms are built from chunky, rounded slabs and bulbous terminals, then carved with irregular interior knockouts that create a hollowed, poster-like color pattern. Contrast is driven as much by these cut-outs as by stroke modulation, producing a lively, uneven rhythm across the alphabet. Counters are generally tight and apertures tend to be small, with simplified joins and softened corners that keep the texture bold and compact in text.
Best suited to short, high-impact settings such as headlines, posters, event titles, labels, and logo-style wordmarks where the interior knockouts can be appreciated. It can also work for packaging and signage that benefits from a nostalgic, attention-grabbing texture, but is less appropriate for long passages or small UI text.
The overall tone feels theatrical and old-timey, like signage for a show, saloon, or novelty act. Its hand-wrought irregularity and high-impact black-and-white patterning read as playful and slightly mischievous rather than formal.
The design appears intended to deliver maximum visual personality through exaggerated slab-like serifs and expressive, irregular hollowing within strokes. The goal is a distinctive, print-friendly display face that evokes vintage show typography while remaining bold and readable at larger sizes.
The internal cutouts vary noticeably from glyph to glyph, adding character but also making small sizes and dense settings more prone to filling in visually. Numerals follow the same chunky construction and hollowed detailing, reinforcing a cohesive display voice.