Sans Superellipse Igvu 10 is a very bold, normal width, high contrast, upright, tall x-height font visually similar to 'Cimo' by Monotype (names referenced only for comparison).
Keywords: posters, headlines, logos, packaging, sports branding, industrial, assertive, retro, mechanical, poster-ready, impact, stencil flavor, brand recognition, display clarity, industrial tone, stencil-like, condensed counters, squared curves, blocky, high-impact.
A heavy, geometric sans with rounded-rectangle (superellipse) construction and strongly simplified, blocky silhouettes. Curves are built from broad, squarish bowls and terminals, while many letters incorporate narrow vertical slits and occasional horizontal breaks that read as stencil-like cut-ins. Counters are tight and often reduced to thin openings, creating a compact internal rhythm and pronounced figure/ground contrast. The overall texture is dense and uniform, with sturdy verticals, minimal modulation in stroke shapes, and crisp, squared transitions where curves meet stems.
Best suited to large-scale display settings where its cut-in details and dense black texture remain clear—posters, headlines, wordmarks, packaging, and bold branding systems. It can also work for short callouts or labels where a strong, industrial voice is desired, but it is less appropriate for long-form reading or small UI text due to tight counters and high visual density.
The font projects a bold, industrial confidence with a slightly retro, sign-paint and machinery-stencil flavor. Its dramatic cut-ins and compact counters give it a tough, engineered tone that feels purposeful and attention-grabbing rather than delicate or expressive.
The design appears aimed at maximizing impact through simplified superelliptical forms and reduced counters, while adding recognizable personality via stencil-like slits and breaks. The result is a compact, durable display face built for strong contrast on page or screen and for creating memorable, logo-like letter shapes.
In text, the narrow internal apertures and frequent internal breaks create a distinctive striped pattern that adds character at display sizes but can visually fill in when set small or tightly spaced. The numerals match the same superelliptical geometry and compact counter treatment, keeping a consistent, poster-oriented rhythm across mixed-case and figures.