Serif Normal Pemum 4 is a regular weight, normal width, very high contrast, upright, normal x-height font visually similar to 'Acta Display', 'Acta Pro Display', 'Idem Display', 'Nitida Big', 'Nitida Display', and 'Nitida Headline' by Monotype; 'Sejam' by StudioJASO; and 'Blacker Pro' by Zetafonts (names referenced only for comparison).
Keywords: headlines, magazines, posters, branding, packaging, editorial, elegant, fashion, dramatic, refined, luxury, display, modern classic, impact, didone-like, hairline, crisp, sculpted, sharp serifs.
A high-contrast serif with pronounced thick–thin modulation and hairline connecting strokes. Serifs are sharp and finely tapered, with a distinctly cut, slightly triangular feeling at terminals that gives the letters a chiseled, graphic finish. Curves are smooth and controlled, with tight apertures and compact counters that read as dense and polished at larger sizes. Proportions lean slightly narrow in many capitals, while round letters (O, Q, 0) stay broadly oval, creating a mix of vertical emphasis and occasional width expansion.
Best suited to headlines, pull quotes, mastheads, and other display contexts where its contrast and sharp detailing can be appreciated. It can work for premium branding and packaging, particularly where an elegant, high-end voice is desired; for extended small text, the hairlines may require generous size and careful reproduction.
The overall tone is poised and luxurious, with a dramatic editorial polish. Its crisp hairlines and sculpted terminals evoke high-fashion and premium publishing, while the bold vertical stress adds a confident, attention-seeking presence.
The design appears intended as a modern, high-contrast serif for editorial and brand-driven typography, prioritizing refined silhouette, crisp terminals, and dramatic stroke contrast to deliver a luxurious, contemporary-classic impression.
In the sample text, the thin strokes and sharp terminals create strong sparkle and rhythm, especially in mixed-case setting. The numerals follow the same contrast logic, with distinctive, display-leaning forms (notably the 4 and 7) that feel designed to match headline typography.