Serif Other Ubwy 1 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, logotypes, packaging, retro, sporty, technical, cinematic, industrial, stylized serif, geometric voice, speed emphasis, display impact, signage feel, square serif, rounded corners, flared terminals, ink-trap feel, narrow apertures.
A slanted serif design with a squared, rounded-rectangle construction and a steady, low-contrast stroke. Curves are frequently flattened into soft corners, giving bowls and counters a boxy geometry, while terminals and serifs appear short, sharp, and slightly flared. The rhythm is compact with relatively tight apertures and crisp joins, producing a controlled, engineered texture in text. Numerals and capitals share the same squared DNA, with broad, stable horizontals and subtly tapered ends that keep the forms from feeling purely monoline.
Best suited to display settings where its squared italic character can carry a concept—headlines, posters, title cards, and brand marks. It also works well for packaging and label-style layouts that benefit from a bold, engineered voice, but the compact apertures suggest using comfortable sizes and spacing for longer passages.
The overall tone feels retro-futuristic and performance-oriented—part mid-century signage, part streamlined sci‑fi. Its italic stance adds momentum and urgency, making it read as energetic and technical rather than formal or literary.
The design appears intended to blend classic serif cues with a streamlined, geometric construction, delivering a distinctive italic with a modern-industrial edge. It aims for recognizability and motion, prioritizing a strong silhouette and a consistent squared motif over traditional calligraphic detailing.
The letterforms lean on rectangular counters and clipped curves, creating a distinctive “machined” silhouette that stays consistent across uppercase, lowercase, and figures. In running text the texture is dark and assertive, with the angled stance and tight openings emphasizing speed and attitude.