Sans Normal Wogem 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Amsi Pro' and 'Amsi Pro AKS' by Stawix, 'Lyu Lin' by Stefan Stoychev, 'TT Norms Pro' by TypeType, and 'Artico' by cretype (names referenced only for comparison).
Keywords: posters, headlines, packaging, kids, stickers, playful, friendly, chunky, retro, informal, approachability, display impact, playfulness, casual branding, poster clarity, rounded, soft, bulky, cartoonish, bouncy.
A heavy, rounded sans with soft corners and inflated, blobby contours. Strokes are consistently thick with minimal contrast, and terminals tend to finish in broad, flattened shapes that give letters a cutout, hand-formed feel. Counters are generally small relative to the stroke mass, and curves dominate the construction, producing a sturdy, compact silhouette. Spacing reads moderately tight in text, with a lively rhythm created by subtle irregularities in curve tension and stroke edges.
Well-suited for bold headlines, playful branding, packaging, and signage where a friendly, high-impact voice is needed. It works especially well for kids-oriented graphics, casual event promos, and sticker/label-style designs, and is most effective at medium to large sizes.
The overall tone is upbeat and approachable, leaning toward a casual, comic poster sensibility. Its chunky forms feel warm and friendly rather than technical, adding a sense of humor and informality to headlines and short messages.
The design appears intended to deliver maximum warmth and visibility through oversized weight, rounded geometry, and simplified shapes. Its slightly hand-cut, bouncy feel suggests a goal of creating an informal display face that remains clear and consistent across letters and numbers.
The numerals share the same softened, weighty construction and read best at display sizes where the tight counters and dense stroke mass don’t clog. The texture in paragraphs is bold and attention-grabbing, favoring impact over long-form comfort.