Slab Square Ogla 2 is a bold, very wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, signage, packaging, sports branding, industrial, editorial, confident, retro, sturdy, maximum impact, sturdy display, industrial tone, headline clarity, blocky, bracketless, rectilinear, compact apertures, heavy serifs.
A heavy slab-serif with broad proportions and strongly rectilinear construction. Stems and serifs are thick and square-ended with minimal (if any) bracketing, creating a solid, poster-like silhouette. Curves are slightly squared-off and tightened, with relatively small counters and compact apertures that emphasize mass and darkness. The rhythm is steady and emphatic, with prominent horizontal elements and a consistent, machined feeling across capitals, lowercase, and numerals.
Best suited to headlines, large display settings, and short blocks of text where strong typographic color is desired—posters, signage, packaging, and bold editorial callouts. It can also work for branding that wants a rugged, industrial voice, particularly when set with generous leading and spacing to keep the texture open.
The overall tone is assertive and workmanlike, evoking utilitarian signage, old-school headlines, and robust print typography. Its chunky slabs and wide stance project confidence and durability, with a mildly retro, letterpress-adjacent flavor.
The design appears intended to deliver maximum impact through broad letterforms, heavy slabs, and squared terminals, prioritizing immediacy and a sturdy, industrial character. It aims for a clear, authoritative display presence that stays consistent across letters and figures.
In the sample text, the dense color and tight internal spaces make it most convincing at larger sizes where the slab details and squared curves read clearly. The uppercase presence is especially strong, while the lowercase maintains a sturdy, no-nonsense texture that favors impact over delicacy.