Slab Square Hijo 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Jolly Good Proper Serif' by Letradora (names referenced only for comparison).
Keywords: posters, headlines, packaging, logos, stickers, playful, chunky, retro, friendly, poster, attention, playfulness, retro feel, display impact, approachability, blocky, sturdy, cartoony, softened, bouncy.
A heavy, block-built slab serif with broad proportions and compact counters. Strokes stay largely uniform with minimal modulation, while the serifs read as short, squared slabs that often feel slightly irregular from letter to letter. Curves are full and rounded (notably in C, O, Q, and S), contrasted by flat-cut terminals and blunt joins that give the design a carved, stamp-like solidity. Spacing and widths vary across the set, creating a lively rhythm in text, and the lowercase maintains a straightforward, sturdy construction with a clear, round dot on i/j and a single-storey feel in several forms.
Well-suited to posters, headlines, and short emphatic statements where a dense, bold texture is desirable. It can also work effectively for packaging, signage, and logo wordmarks seeking a friendly, retro display voice, especially at medium to large sizes.
The overall tone is bold and convivial, with a deliberately informal, slightly wobbly rhythm that feels vintage and hand-made rather than strictly geometric. It projects warmth and humor, leaning toward display personality—confident, attention-grabbing, and approachable.
The design appears intended as a characterful, high-impact slab serif that balances sturdy, square-ended structure with rounded, playful curves. Its slightly irregular rhythm suggests a goal of creating a lively, approachable display face with a classic, poster-oriented feel.
In paragraphs, the strong weight and compact apertures make texture dense and punchy, so it reads best when given generous tracking and line spacing. Numerals share the same chunky, slabby attitude, supporting loud, graphic settings where impact matters more than delicacy.