Slab Contrasted Leru 2 is a bold, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, signage, logotypes, packaging, western, poster, collegiate, vintage, sturdy, impact, heritage, display clarity, branding, blocky, bracketed, ink-trap-like, high-contrast, expressive.
A heavy, blocky slab serif with pronounced bracketed slabs and a compact, punchy silhouette. Strokes show noticeable modulation: strong verticals paired with comparatively lighter inner curves, giving counters a crisp, carved feel. Terminals and joins often form chunky right-angled shapes, with subtle notch-like cut-ins at some junctions that read as ink-trap-like detailing in display sizes. Uppercase forms are broad and stable, while lowercase maintains a straightforward, workmanlike rhythm with rounded bowls and sturdy stems.
This font performs best in large sizes where the bracketed slabs, notches, and stroke modulation can register clearly. It suits headlines, posters, storefront or event signage, brand marks, and packaging that needs a bold, heritage-leaning voice. For longer passages, it’s better used sparingly as a typographic accent due to its dense weight and strong serif rhythm.
The overall tone is assertive and nostalgic, evoking printed ephemera and signage. Its chunky slabs and confident massing suggest a classic American display voice—part Western, part collegiate—suited to attention-grabbing statements rather than quiet reading.
The design appears intended to deliver maximum impact with a traditional slab-serif structure, combining sturdy geometry with expressive modulation and bracketed serifs. It aims to feel familiar and vintage while remaining emphatic and highly legible at display sizes.
In text, the strong serifs create a pronounced horizontal cadence, and the dense color can quickly dominate a page. Numerals follow the same robust, poster-like construction, with clear, simplified forms designed for impact.