Serif Flared Fulo 10 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, branding, signage, friendly, vintage, folksy, confident, playful, impactful display, retro character, approachable tone, brand presence, flared serifs, soft corners, rounded bowls, top-heavy, robust.
A heavy, display-oriented serif with subtly flared stroke endings and compact, softened terminals. The letterforms have broad proportions and generous interior counters, with rounded joins and bulbous bowls that give the shapes a sculpted, slightly top-heavy feel. Serifs are present but not sharp or slabby; instead they broaden organically out of the stems, creating a carved, poster-like rhythm. Curves are full and smooth, while straight strokes retain a sturdy, upright stance, resulting in a cohesive, high-ink silhouette across caps, lowercase, and figures.
Best suited to headlines and short text where the heavy, flared detailing can be appreciated—posters, signage, packaging, and brand marks. It can also work for pull quotes and section headers in editorial layouts when paired with a quieter text face.
The overall tone feels warm and approachable, with a retro, hand-bill character rather than a formal book face. Its weight and rounded shaping project confidence and friendliness, lending a lightly quirky, nostalgic mood that reads as classic Americana or mid-century display.
The design appears intended to deliver maximum impact with a welcoming, vintage-leaning personality, combining robust proportions with softened, flared serifs for a distinctive display voice.
The caps have strong, solid silhouettes with wide bowls and restrained detailing, while the lowercase keeps a sturdy, readable structure with pronounced, rounded forms. Numerals are equally bold and simple, designed to hold their shape at large sizes and in short strings.