Sans Normal Okmid 9 is a bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, signage, packaging, modern, confident, friendly, direct, clean, impact, clarity, modernity, brand voice, legibility, geometric, round, blocky, sturdy, open.
A heavy, geometric sans with broad proportions and generous counters. Strokes are consistently thick with minimal contrast, and terminals are mostly straight-cut, producing a solid, block-like texture. Round letters (C, O, Q) read as near-circular with smooth curves, while joins and diagonals (K, M, N, V, W) are crisp and decisive. The lowercase is compact and simple, with a single-storey a and g, short ascenders/descenders, and rounded bowls; punctuation-like features such as the i/j dots are circular. Numerals are robust and legible, with straightforward construction and open interiors.
Best suited for headlines, poster typography, brand marks, and signage where strong presence and quick legibility are needed. It can also work for short UI labels or packaging callouts, especially where a bold, modern tone is desired, but extended small-size reading may feel visually heavy.
The overall tone is modern and assertive, designed to feel clear and dependable at a glance. Its rounded geometry keeps it approachable, while the weight and width add a confident, attention-grabbing presence. The voice is straightforward and contemporary rather than formal or delicate.
The design appears intended as a contemporary, high-impact sans that prioritizes clarity and punch. Its geometric construction and sturdy stroke weight suggest a focus on display settings and brand-forward communication, aiming for a friendly but authoritative impression.
In text, the font creates a dense, high-impact color with strong word shapes and clear differentiation between round and angular forms. The spacing appears balanced for display use, and the wide set gives headlines a stable, grounded stance without feeling condensed or compressed.