Sans Normal Pegun 9 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'CF Asty' by Fonts.GR; 'Avenir Next Cyrillic', 'Avenir Next Georgian', 'Avenir Next Hebrew', 'Avenir Next Thai', and 'Avenir Next World' by Linotype; 'Qualion' by ROHH; and 'Aquawax Fx' and 'Aquawax Pro' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, editorial display, friendly, playful, chunky, retro, impact, approachability, simplicity, display emphasis, rounded, soft corners, compact, sturdy, bubbly.
A heavy, rounded sans with compact proportions and broadly circular counters. Strokes are thick and even, with soft terminals and slightly pinched joins that give curves a sculpted, almost cut-out feel. Uppercase forms are wide and stable, while lowercase shows a single-storey a and g, a short-shouldered r, and a broad, open e—details that keep the rhythm chunky and highly legible at large sizes. Numerals are similarly bold and simplified, with generous interior space for the 0, 8, and 9.
Best used for headlines, posters, packaging, and brand marks where a bold, friendly voice is needed. It performs particularly well in short lines and large sizes, where its rounded shapes and strong silhouettes can carry the layout without needing additional ornament.
The overall tone is warm and approachable, leaning playful and slightly retro. Its buoyant roundness and dense color feel energetic and informal, well suited to designs that want friendliness and impact over restraint.
The design appears intended to deliver maximum visual impact with a welcoming, rounded personality. By combining thick, uniform strokes with compact, simplified forms, it aims for easy recognition and a confident, contemporary-retro display presence.
The letterforms favor strong silhouettes and tight apertures, creating a solid typographic block in text. Curves often dominate over straight segments, and diagonals (like V/W/X/Y) read broad and weighty, reinforcing the sturdy, poster-like presence.