Sans Normal Peguy 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Flinders' by Eko Bimantara, 'Pelita' by Lafontype, and 'MC Caliver Stamp' by Maulana Creative (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, confident, retro, impact, approachability, display clarity, retro warmth, rounded, chunky, soft-cornered, compact, sturdy.
A heavy, rounded sans with generous curves and softened terminals that keep the forms approachable even at extreme weight. Counters are relatively tight and the joins are robust, giving the letters a compact, blocky presence without looking rigid. Proportions lean broad with steady verticals and smooth, circular bowls, while diagonals (like in K, V, W, X, Y) feel thick and stable. The lowercase is simple and sturdy, with single-storey shapes where applicable and minimal detailing, and the numerals follow the same rounded, weighty construction for a cohesive texture.
Best suited for high-impact display use such as headlines, posters, packaging, and brand marks where strong presence and friendliness are desired. It can also work for short UI labels or signage when you want maximum clarity at larger sizes, but its dense counters suggest avoiding long passages of small text.
The overall tone is bold and inviting, with a cheerful, slightly retro poster feel. Its chunky silhouettes read as confident and friendly rather than technical or refined, lending a casual, upbeat voice to headlines and short statements.
The design appears intended to deliver maximum visual impact with a warm, approachable character—using rounded geometry and thick strokes to create a bold, contemporary display voice with a nod to classic poster typography.
The dense weight and small internal counters create strong color on the page, which emphasizes impact over delicacy. Curves dominate the design, keeping the rhythm smooth and consistent across both caps and lowercase.