Sans Superellipse Isma 7 is a very bold, wide, high contrast, upright, tall x-height font.
Keywords: headlines, posters, logotypes, sports branding, packaging, industrial, athletic, retro, assertive, playful, impact, branding, signage, retro flavor, compact density, blocky, rounded, squared, stencil-like, compact.
A heavy, block-built sans with rounded-rectangle construction and smooth corner radii throughout. Strokes are monoline in spirit but rely on chunky mass and strategic cut-ins; several letters use rectangular counters and notches that create a slightly stencil-like, segmented feel. The proportions are broad with tightly packed internal spaces, and the lowercase shows a tall x-height with short ascenders/descenders, keeping lines dense and impactful. Curves are resolved as softened corners rather than true circles, giving bowls and terminals a superelliptical, engineered geometry.
Best suited for display contexts where weight and shape carry the message: headlines, posters, event graphics, sports or team marks, and bold packaging statements. It also works for short labels, badges, and signage-style typographic lockups where compact counters and notched details can be appreciated. For longer text, it will be most effective at larger sizes and with generous tracking.
The overall tone is bold and no-nonsense, with an industrial, sports-headline energy. The squared curves and notched joins add a retro display flavor reminiscent of stamped signage and team branding, while the rounded corners keep it approachable rather than harsh. It reads loud and confident, designed to grab attention quickly.
The design appears intended to translate rounded-rectangle geometry into a high-impact display voice, combining soft corners with deliberate cut-ins to increase character and separation. Its tall lowercase and dense texture suggest a goal of strong readability in short bursts while maintaining a distinctive, branded silhouette.
Counters tend to be narrow and rectangular, which strengthens the dark texture at larger sizes but can make small sizes feel compact. The numerals and capitals share the same squared-round logic, helping the set feel consistent in posters and titling. The lowercase maintains strong presence, with simplified forms and minimal modulation that favor impact over delicacy.