Sans Normal Verow 7 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, branding, editorial, packaging, signage, modern, clean, friendly, dynamic, utilitarian, clarity, modernity, approachability, emphasis, speed, oblique, geometric, rounded, monoline, open apertures.
This is a slanted, monoline sans with rounded geometry and smooth, continuous curves. Strokes keep an even color with little visible contrast, and terminals are clean and softly finished rather than sharp. Counters are generous and many apertures stay open (notably in letters like c, e, and s), giving the face a breathable rhythm. Proportions feel balanced with a moderate x-height, while the italic construction introduces a lively forward motion. Figures are simple and legible, with an open, single-storey form visible in the “g” and compact, streamlined shapes across the set.
It works well for interface labels, product UI, and wayfinding where clarity and a contemporary tone are needed. The italicized stance makes it especially suitable for branding, headings, pull quotes, and short editorial passages where motion and emphasis are desirable while maintaining straightforward readability.
The overall tone is modern and approachable, combining a technical cleanliness with a subtle friendliness from its rounded forms. The oblique stance adds energy and a sense of speed, making it feel active without becoming informal or decorative.
The design appears intended as a versatile, contemporary oblique sans that reads cleanly at text sizes while offering a distinctive forward-leaning voice for emphasis and display. Its rounded, open construction suggests a goal of maintaining friendliness and legibility without ornamental features.
The design leans toward geometric construction with consistent stroke logic across curves and diagonals, producing an even texture in text. Spacing appears comfortably set for continuous reading, and the forward slant creates a cohesive cursive-like flow while remaining clearly sans in structure.