Sans Normal Bulut 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Nina' by Microsoft Corporation (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, modern, neutral, clean, approachable, functional, versatility, clarity, neutral tone, modern utility, open apertures, rounded terminals, even texture, high legibility, straightforward.
A clean, contemporary sans with smooth, round curves and largely uniform stroke weight. Letterforms are built from simple geometric shapes with gently rounded terminals, producing a steady, even typographic color. Counters are generous and apertures stay open, supporting clarity at text sizes. Uppercase proportions feel balanced and compact, while lowercase forms are simple and familiar, with single-storey shapes where expected and minimal stylistic quirks.
This font suits interface copy, product labeling, and wayfinding where legibility and visual neutrality are important. It also performs well for editorial subheads and general-purpose brand systems that need a clean sans capable of scaling from small text to large display settings.
The overall tone is modern and matter-of-fact, projecting a calm, utilitarian confidence rather than a decorative personality. Its soft rounding adds a friendly edge, keeping the voice approachable without feeling playful or informal.
The design appears intended as a versatile, general-purpose sans: clear, consistent, and unobtrusive, with gently softened geometry to maintain warmth across a wide range of applications.
The figures are straightforward and highly readable, with clear differentiation between similarly shaped characters. Curved letters maintain consistent rounding, and diagonals (such as in V/W/Y and K) are crisp, contributing to a stable rhythm in both headlines and running text.