Sans Other Bidew 2 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: posters, packaging, children’s media, headlines, brand marks, playful, quirky, handmade, casual, friendly, handmade feel, approachability, playful display, casual tone, rounded, chunky, bouncy, informal, irregular.
A chunky, rounded sans with deliberately uneven contours and a gently “wobbly” baseline rhythm. Strokes stay largely monoline with soft, blunted terminals and occasional wedge-like joins that create a cut-paper feel. Counters are open and generous (notably in O, P, R, and e), while curves and diagonals show subtle asymmetry that keeps the texture lively. Proportions vary from glyph to glyph, with slightly inconsistent widths and lively angles that read as hand-shaped rather than mechanically constructed.
Works best for short, attention-getting text such as posters, playful branding, product packaging, event graphics, and kids-oriented or casual editorial headings. It can also serve as a distinctive logotype or title face where a handmade, friendly texture is desired.
The overall tone is upbeat and mischievous, like friendly signage or hand-lettered packaging. Its irregularities and buoyant forms give it an approachable, humorous voice, prioritizing personality over strict typographic restraint.
The design appears intended to mimic hand-cut or hand-drawn lettering while retaining the clarity of a sans structure. Its consistent stroke weight and open counters support legibility, while the purposeful irregularity supplies character and warmth for expressive display use.
Uppercase forms lean toward broad, simple silhouettes with softened corners, while lowercase adds more bounce and idiosyncratic shapes (single-storey a, compact r, and a lively, curved s). Numerals are heavy and rounded with clear, simple forms suited to short reads and display contexts.