Sans Normal Okdem 12 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Fazeta Sans' by Adtypo, 'Halifax' by Hoftype, 'Accia Sans' by Mint Type, 'Quire Sans' by Monotype, 'Gina' by Tipo Pèpel, and 'Plusquam Sans' by Typolis (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, modern, friendly, clean, confident, neutral, clarity, impact, versatility, modernity, geometric, rounded, open apertures, smooth curves, sturdy.
A heavy, geometric sans with smooth, rounded curves and consistent, low-variation stroke thickness. Uppercase forms are broad and stable, with circular C/O/G shapes and a straightforward, uncluttered construction. Terminals are clean and mostly perpendicular, counters are generous, and apertures in letters like C, S, and e stay open for clarity. The lowercase keeps simple, single-storey a and g, a compact, readable rhythm, and slightly squared shoulders on n/m that reinforce the solid texture. Numerals are large and even, with simple, legible shapes suited to display sizes.
Best suited for headlines, brand marks, packaging, and signage where a dense, confident sans texture is desirable. It also works for short UI labels or callouts when strong emphasis and quick recognition matter more than long-form reading comfort.
The overall tone is contemporary and approachable, balancing a friendly roundness with a firm, no-nonsense presence. It feels utilitarian in a good way—clear and direct—while still reading as warm rather than clinical.
The design appears intended as a straightforward, geometric workhorse for modern communication, prioritizing clarity, compact rhythm, and a friendly-but-solid voice for prominent typography.
In text, the weight produces a strong color and high emphasis, with tight, efficient letterforms that hold together well in short lines and headlines. Distinctive moments include the single-storey lowercase forms and the crisp, geometric diagonals in letters like K, V, W, X, and Y.