Sans Normal Edgah 11 is a regular weight, normal width, low contrast, italic, tall x-height font.
Keywords: ui text, editorial, branding, marketing, packaging, modern, clean, informal, friendly, agile, emphasis, readability, neutrality, everyday tone, modernity, oblique, humanist, open apertures, rounded joins, soft terminals.
A slanted sans with smooth, rounded construction and a gently modulated rhythm. Strokes stay even and calm, while curves read as elliptical and open, giving counters and apertures plenty of air. Terminals are mostly clean and softly finished rather than sharp, and the overall texture feels light and continuous in running text. Proportions favor a large lowercase presence, with compact ascenders/descenders and numerals that sit comfortably alongside the letters for steady, readable color.
Works well for interface copy and product text where a subtle oblique voice adds energy without sacrificing clarity. It also suits editorial sidebars, lifestyle branding, and marketing materials that benefit from a modern, friendly tone, and it can handle short headlines when a clean, forward-leaning emphasis is desired.
The overall tone is contemporary and approachable, with an easygoing, conversational slant. Its soft curves and open forms keep it from feeling strict or technical, leaning instead toward a friendly, everyday neutrality that still reads polished.
Likely intended as a versatile italic companion for a contemporary sans system, adding motion and emphasis while maintaining straightforward readability. The design prioritizes open shapes and smooth curves to keep text comfortable at a range of sizes.
The slant is consistent across caps, lowercase, and figures, creating a cohesive forward-leaning motion. Round letters remain smooth and stable while diagonals keep a simple, uncluttered geometry, supporting a crisp texture without looking rigid.