Sans Normal Morey 13 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Arkit' by CAST, 'Aurore Grotesque' by Device, 'EquipExtended' by Hoftype, 'Deuterium' by Kostic, 'Morandi' by Monotype, and 'Eastman' by Zetafonts (names referenced only for comparison).
Keywords: posters, headlines, packaging, branding, signage, playful, chunky, friendly, retro, bubbly, impact, approachability, retro flavor, display clarity, playfulness, rounded, soft corners, compact counters, sturdy, blunt terminals.
A heavy, rounded sans with compact counters and a strongly simplified, geometric construction. Strokes are thick and even, with blunt terminals and soft, slightly squared curves that give letters a molded, cutout feel. The uppercase is broad and blocky with stable verticals, while the lowercase stays similarly chunky with single-storey forms and short extenders, keeping the texture dense and uniform. The numerals match the same stout proportions, reading clearly at display sizes with minimal interior space.
Best suited for display typography where impact and personality are priorities: posters, headlines, product packaging, storefront or wayfinding signage, and bold brand marks. It can work for short callouts and social graphics, especially when spacing is opened up for clarity.
The overall tone is friendly and humorous, with a cartoonish, retro-leaning warmth. Its inflated shapes and tight apertures create a bold, attention-grabbing voice that feels casual and approachable rather than corporate or restrained.
The design appears intended to deliver maximum visual punch with a soft, approachable silhouette. By combining broad proportions, rounded geometry, and dense letterforms, it aims to create a fun, contemporary-retro display voice that stays legible and cohesive in large formats.
In the sample text, the dense color and tight internal spaces make it most effective when given generous tracking and ample line spacing. The rounded geometry keeps word shapes cohesive, but the small counters can fill in at smaller sizes or under low-resolution reproduction.