Sans Normal Vikof 7 is a bold, narrow, low contrast, italic, normal x-height font visually similar to 'Aftermath' by Bosstypestudio (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, energetic, sporty, modern, confident, friendly, space saving, high impact, forward motion, modern utility, display emphasis, compact, rounded, oblique, punchy, clean.
A compact, oblique sans with sturdy, heavy strokes and rounded curves that keep the shapes smooth and continuous. Counters are moderately open for the width, while terminals are clean and mostly straight-cut, giving the design a crisp finish. Proportions feel slightly condensed with a steady forward slant, and the rhythm is tight and efficient in both the uppercase and lowercase. Numerals match the letterforms with broad curves, strong vertical presence, and clear, simplified construction.
Well-suited to headlines, posters, and prominent UI or marketing callouts where compact width and strong presence help maximize impact. It also fits branding and packaging that want a modern, sporty voice, especially when space is limited and a forward-leaning emphasis is desirable.
The overall tone is energetic and contemporary, with a forward-leaning stance that reads as active and assertive. Its rounded geometry softens the weight, keeping the voice approachable rather than harsh, while still feeling bold and attention-forward.
The typeface appears designed to deliver high-impact messaging in a space-efficient footprint, pairing a brisk oblique angle with rounded, modern shapes for a clear, contemporary texture. It prioritizes visual momentum and bold clarity over delicate detail.
The design maintains consistent stroke behavior across curves and diagonals, producing a cohesive texture in lines of text. It favors simplified, high-impact silhouettes that hold up well at larger sizes and in short bursts of copy.