Sans Normal Apmih 5 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'BR Segma' by Brink, 'Gotham' by Hoefler & Co., 'Meccanica' by Monotype, and 'Clobber Grotesk' by Wordshape (names referenced only for comparison).
Keywords: ui labels, brand identity, headlines, packaging, posters, friendly, modern, approachable, clean, confident, approachability, clarity, modern utility, brand warmth, rounded, soft corners, geometric, compact, high legibility.
A rounded, geometric sans with smooth curves, softened terminals, and largely uniform stroke thickness. Uppercase forms are simple and sturdy, with broad bowls and open counters; the C and G show generous apertures, and the S is full and evenly weighted. The lowercase is compact and steady, with single-storey a and g, a short-armed r, and a symmetrical, rounded-shoulder m/n construction. Numerals are wide and clear with rounded corners and consistent weight, reinforcing an even, contemporary rhythm in both display and paragraph settings.
Well-suited to interface typography, labels, and product branding where clarity and warmth are needed at a glance. The sturdy weight and rounded shapes also work effectively for headlines, signage, and packaging, while remaining readable in short-to-medium paragraph copy.
The overall tone is friendly and contemporary, combining a solid presence with soft, welcoming edges. Its rounded construction keeps the voice informal and approachable, while the clean geometry maintains a professional, product-oriented feel.
The design appears aimed at a contemporary, friendly sans that balances geometric simplicity with softened details for comfortable readability and broad everyday versatility.
Curves tend toward circular geometry, and joins avoid sharpness, producing a smooth texture in continuous text. The design maintains clear differentiation between similarly shaped characters through open counters and straightforward silhouettes.