Sans Normal Arriw 2 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Copperplate New' by Caron twice, 'Halenoir' by Ckhans Fonts, 'Belle Sans' by Park Street Studio, 'Neue Reman Gt' and 'Neue Reman Sans' by Propertype, 'Helony' by RantauType, 'RF Dewi' by Russian Fonts, and 'Nuber Next' by The Northern Block (names referenced only for comparison).
Keywords: ui text, signage, wayfinding, branding, headlines, clean, neutral, modern, functional, friendly, clarity, versatility, modernity, readability, neutrality, rounded, open apertures, crisp terminals, even rhythm, sturdy.
A clean sans with broadly rounded bowls and an even, low-contrast stroke throughout. Curves are smooth and near-circular, while straight strokes stay crisp with mostly flat terminals. Counters and apertures are open, giving letters a clear interior space and steady rhythm in text. Proportions read generously horizontal, and the overall color on the line is consistent without sharp modulation or calligraphic influence.
This font fits user interfaces and product typography where consistent rhythm and open shapes improve scanning. It also works well for signage and wayfinding thanks to its straightforward construction and clear counters. For branding and headlines, it delivers a modern, approachable voice without becoming overly stylized.
The tone is neutral and contemporary, prioritizing clarity over personality-driven quirks. Its rounded construction adds a mild friendliness, while the overall restraint keeps it professional and matter-of-fact. It feels practical and unobtrusive, suited to environments where typography should support content rather than call attention to itself.
The design appears intended as a general-purpose, modern sans optimized for clarity and steady typographic color. Its rounded geometry and restrained detailing suggest a focus on versatile readability across a range of sizes, from UI and informational text to contemporary display settings.
In the sample text, spacing and shapes stay composed at larger sizes, with smooth joins and stable alignment across mixed-case and numerals. Round characters remain dominant in the texture, and diagonals (as in V/W/X/Y) provide clean contrast without breaking the overall uniformity.