Sans Normal Dogay 10 is a light, wide, low contrast, upright, normal x-height font.
Keywords: ui text, branding, signage, editorial, packaging, clean, modern, neutral, friendly, airy, clarity, versatility, modernity, approachability, geometric, rounded, open apertures, monoline, minimal.
A clean, monoline sans with a geometric backbone and generously rounded bowls. Curves read smooth and circular (notably in O, C, Q, and lowercase o/e), while joins and terminals stay crisp and unembellished. Proportions feel broad with ample interior space, and the overall rhythm is even and quiet, supported by open apertures and straightforward, single‑storey lowercase forms such as a and g. Numerals follow the same simple, round construction, keeping counters open and shapes consistent with the letters.
This typeface is well suited to user interfaces and product experiences where a clean, contemporary voice is needed. Its rounded geometry and open counters also make it a good choice for branding and packaging, while its even texture supports short editorial passages, headlines, and straightforward signage.
The overall tone is modern and neutral with a gentle friendliness coming from the round forms and open spacing. It feels calm and unobtrusive, aiming for clarity over personality, with a contemporary, designed-for-interfaces kind of restraint.
The design appears intended as a versatile, general-purpose sans that prioritizes clarity and consistency through geometric construction and restrained detailing. It aims to provide a contemporary, approachable reading experience across display and text sizes without relying on stylistic flourishes.
Diagonal letters (A, V, W, X, Y) keep sharp, clean strokes that contrast nicely with the softer circular letters, adding structure without introducing decoration. Lowercase ascenders and descenders are simple and linear, helping the font maintain a tidy, organized texture in paragraph settings.