Serif Normal Onno 10 is a bold, wide, high contrast, upright, normal x-height font visually similar to 'Reigo' by Digitype Studio, 'Ltt Recoleta' and 'Recoleta' by Latinotype, and 'Bogue' by Melvastype (names referenced only for comparison).
Keywords: editorial, books, headlines, magazines, packaging, traditional, scholarly, authoritative, formal, readability, print emphasis, classic tone, editorial voice, bracketed, ball terminals, crisp, sturdy, compact serifs.
A robust serif with pronounced stroke contrast and crisp, bracketed serifs that read clearly at display and text sizes. The letterforms feel wide and well-supported, with generous bowls and strong verticals, while curves transition into stems with smooth bracketing rather than abrupt slab joins. Terminals often finish in subtle ball or teardrop shapes (notably on several lowercase forms), adding a slightly bookish, old-style flavor without becoming ornate. Numerals are weighty and open, matching the cap rhythm and maintaining a steady, confident texture in lines of copy.
Well-suited to editorial layouts, book typography, and magazine work where a firm, traditional serif voice is needed. Its substantial weight and clear contrast also make it effective for headlines, pull quotes, and packaging or labels that benefit from a classic, premium tone.
The overall tone is classic and authoritative, with a slightly warm, traditional character suited to serious reading environments. It projects editorial confidence—more “established print” than trendy—while the rounded terminals keep it approachable rather than austere.
The design appears intended to deliver a conventional, print-forward serif with strong presence and reliable readability, combining classic serif structure with slightly rounded terminal details to keep the voice warm and contemporary enough for modern editorial use.
In paragraph settings the face produces a dark, steady typographic color with clear word shapes and strong punctuation presence. The caps are assertive and the lowercase has enough distinctive detailing to remain legible in dense settings, making it feel comfortable for long-form composition as well as emphatic headings.