Sans Normal Inbay 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Muller Next' by Fontfabric, 'Boulder' by Umka Type, and 'Ambra Sans' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids, stickers, playful, chunky, friendly, retro, cartoonish, friendly impact, playful display, retro charm, bold clarity, rounded, soft corners, bulbous, bouncy, heavy.
A very heavy, rounded sans with soft, inflated letterforms and gently irregular contours that feel hand-shaped rather than mechanically perfect. Strokes are consistently thick with minimal contrast, and counters are small, simple, and often circular, reinforcing the compact, punchy silhouette. Terminals are blunt and rounded, curves dominate the construction, and spacing feels roomy enough to keep the dense shapes from clumping in text. Numerals match the same bulbous geometry, with simplified interior openings and a strong, poster-like presence.
Best suited to short display settings such as headlines, posters, packaging, signage, and social graphics where strong shape recognition and a friendly voice are desired. It works especially well for kid-oriented themes, casual food and beverage branding, playful merchandising, and bold callouts, but is less ideal for long passages of small text.
The overall tone is cheerful and informal, with a toy-like, comic sensibility that reads as approachable and fun. Its plump proportions and soft edges suggest a lighthearted, retro display mood—more about personality and impact than restraint or precision.
The font appears intended as a high-impact display sans that delivers warmth and humor through inflated forms, rounded corners, and simplified counters. The goal seems to be instant visual personality and legibility at large sizes while keeping a casual, approachable texture.
The design maintains a consistent “puffed” rhythm across uppercase, lowercase, and figures, giving headlines a cohesive, blocky texture. At smaller sizes the tight counters may reduce clarity, but at display sizes the bold silhouettes remain highly recognizable.