Sans Normal Omgek 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Malva' by Harbor Type, 'Equip' and 'Halifax' by Hoftype, 'MVB Solitaire Pro' by MVB, 'Camphor' by Monotype, 'Agent Sans' by Positype, 'Core Sans N SC' and 'Core Sans NR' by S-Core, and 'Fagun' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, modern, approachable, playful, impact, approachability, clarity, modernity, rounded, geometric, soft corners, clean, compact.
A heavy, rounded sans with smooth, geometric curves and broadly uniform stroke thickness. Counters are open and generously shaped, with circular/oval bowls and softly flattened terminals that keep the texture compact and even. The capitals read sturdy and blocky with simplified geometry, while the lowercase keeps a single-storey a and g and maintains consistent, straightforward construction. Numerals are large and solid, matching the letters’ rounded, high-impact forms.
Well suited to headlines and short blocks of copy where a strong, friendly presence is desired, such as branding, packaging, posters, and display signage. It can also work for UI labels and callouts when you want high contrast against the background through mass and shape rather than fine detail.
The overall tone is friendly and direct, combining a contemporary, geometric cleanliness with a soft, approachable warmth. Its chunky shapes and rounded details give it a slightly playful, user-friendly feel while still reading as confident and contemporary.
The design appears intended to deliver a modern, approachable display voice using simplified geometric forms and rounded construction, aiming for strong legibility at larger sizes and a consistent, confident visual texture.
The sample text shows a dense, high-ink text color and a steady rhythm that prioritizes impact and clarity over delicacy. Letterforms are uncomplicated and highly consistent, with minimal stylistic quirks and a strong emphasis on rounded bowls and smooth joins.