Sans Normal Ohmoy 3 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Mirai' by GT&CANARY; 'Equip' by Hoftype; 'Basic Sans', 'Branding', and 'Branding SF' by Latinotype; 'Core Sans AR' by S-Core; and 'Jasan' by Storm Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, chunky, retro, approachable, display impact, friendly branding, retro flavor, playful clarity, rounded, soft-cornered, geometric, bouncy, compact apertures.
A heavy, rounded sans with broad proportions and softly blunted terminals. Curves are built from near-circular bowls and smooth arcs, while joins and corners are slightly squarish, giving the outlines a sturdy, cut-paper feel. Counters are compact and apertures tend to be tight, producing dense, high-impact word shapes. The lowercase shows single-storey forms (notably a and g) and generally simple construction; numerals are large and weighty with rounded geometry and open, readable forms.
Best suited to headlines and short blocks of copy where its dense weight and rounded forms can deliver personality and presence. It works well for branding, packaging, posters, and signage that benefit from a friendly, approachable voice and strong figure/ground contrast.
The overall tone is cheerful and informal, with a buoyant rhythm created by its wide stance and rounded forms. It reads as friendly and a bit retro, suggesting hand-cut signage or playful branding rather than strict corporate neutrality.
This font appears designed to provide a bold, welcoming sans with rounded geometry and a slightly quirky, retro flavor. Its wide proportions and compact counters aim to maximize impact and legibility in display settings while keeping the tone light and approachable.
The design prioritizes solid silhouettes over fine detail, with minimal modulation and consistent stroke weight across curves and straights. The compact internal space in letters like e, a, and s increases visual punch at display sizes, while the wide set helps maintain clarity in bold headlines.