Sans Normal Nugiv 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Calima' by JCFonts and 'Frederik' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, playful, punchy, impact, approachability, geometric clarity, brand presence, rounded, geometric, compact, high impact, clean.
A very heavy, rounded sans with a geometric underpinning and smooth, continuous curves. Strokes are uniformly thick with minimal modulation, producing solid counters and a compact, sturdy silhouette. Terminals are clean and largely squared-off, while bowls and shoulders stay broadly circular, giving the forms a consistent, built-from-shapes feel. Spacing is relatively tight in display settings, with wide, stable letterforms that read as dense blocks of color.
Best suited to display typography where weight and rounded geometry can do the work: headlines, posters, packaging, and bold brand marks. It also fits UI hero text and short callouts where a compact, high-contrast-on-page texture is desired, while extended small-size reading may feel heavy due to the dense stroke weight.
The overall tone is bold and approachable: assertive enough for attention-grabbing headlines, but softened by rounded geometry that keeps it friendly rather than aggressive. It suggests contemporary branding and product-forward messaging, with a slight playful warmth in the curves and generous bowls.
The design appears intended to deliver maximum visual impact with a friendly, geometric voice—balancing confident mass with rounded, approachable shapes for modern commercial and editorial display contexts.
Uppercase forms present as strong and simplified, with clear geometric construction; the lowercase keeps the same sturdy rhythm and maintains open, easily distinguishable shapes at larger sizes. Numerals are similarly weighty and rounded, designed to match the text’s dense texture in display use.