Sans Normal Apgus 21 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Izmir' by Ahmet Altun, 'Lorin' by Designova, and 'Giriton' by Hazztype (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, clean, friendly, neutral, modern, approachable, clarity, versatility, modernity, approachability, rounded, geometric, open apertures, even color, low contrast.
A clean, rounded sans with low stroke contrast and smooth, circular curves throughout. Uppercase forms are broad and stable with generous counters and straightforward construction, while lowercase stays simple and highly legible with a single‑storey “a” and “g”. Terminals are mostly flat and crisp, and the overall rhythm is even, producing consistent texture in text. Numerals follow the same rounded geometry, with clear interior space and balanced proportions.
Works well for interface labels, product UI, and general-purpose digital typography where clean shapes and steady color matter. It also suits contemporary branding systems, short headlines, and informational signage that benefits from rounded, readable forms.
The tone is modern and approachable, aiming for clarity over personality. Its rounded geometry softens the overall impression, making it feel friendly and contemporary without becoming playful or quirky.
The design appears intended as a versatile, general-use sans that prioritizes neutral clarity and a gentle, rounded character. It aims to stay unobtrusive in longer text while still feeling current and friendly in display sizes.
Curves and joins are carefully smoothed, giving the design a polished, screen-friendly feel. The letterforms avoid calligraphic gestures and decorative details, emphasizing straightforward shapes and predictable spacing.