Sans Normal Obdem 7 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Incised 901' by Bitstream, 'Massilia' by Blaze Type, 'Antique Olive' by Linotype, 'Ravenna Serial' by SoftMaker, 'TS Ravenna' by TypeShop Collection, and 'Antique Olive' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, modern, confident, playful, impact, legibility, approachability, modernity, simplicity, geometric, rounded, blocky, soft corners, high impact.
This typeface is a heavy, rounded sans with broad proportions and compact counters. Curves are built from clean, near-circular bowls, while joins and terminals are subtly softened, giving the forms a sturdy but approachable presence. Strokes appear uniform with minimal modulation, and the overall rhythm is steady and even, with open apertures and simplified shapes that prioritize clarity at large sizes.
It performs best in display contexts such as headlines, posters, and brand marks where the weight and width can deliver strong visual impact. The sturdy silhouettes and open shapes also make it suitable for packaging, wayfinding, and short UI labels at larger sizes where bold legibility is needed.
The overall tone is assertive and contemporary, combining punchy weight with softened geometry for a friendly, accessible feel. It reads as energetic and upbeat rather than formal, making it well suited to attention-grabbing messaging that still wants to feel welcoming.
The design appears intended to deliver maximum impact with uncomplicated, geometric letterforms that remain friendly through rounded shaping. It aims for contemporary versatility in bold messaging—prioritizing immediacy, legibility, and a cohesive, rounded texture across letters and figures.
Uppercase forms are squat and stable, with prominent rounded bowls (notably in C, G, O, Q) and straightforward, block-like construction in E/F/T. The lowercase keeps a simple, modern structure with single-storey forms and large round counters, while numerals match the same chunky, geometric logic for consistent texture in mixed settings.