Sans Normal Dogev 7 is a light, wide, monoline, upright, normal x-height font.
Keywords: ui text, editorial, branding, signage, presentations, clean, modern, airy, clinical, friendly, neutrality, clarity, modernism, minimalism, legibility, open, minimal, geometric, rounded, crisp.
This typeface is a pared-back sans with thin, even stroke weight and a broadly geometric construction. Curves are smooth and circular, with open apertures and generous internal counters that keep forms clear at larger sizes. Terminals are mostly clean and straight, while round letters (O, C, G, Q) maintain consistent curvature; diagonals (A, V, W, X, Y) feel sharp and precise. The overall spacing and proportions create a calm rhythm, with a slightly expanded feel and plenty of white space around letterforms.
It suits interface typography, dashboards, and product surfaces where a clean, unobtrusive sans is desired. The open counters and restrained details also work well for modern editorial layouts, lightweight branding systems, and large-format applications such as wayfinding or posters where clarity and a contemporary tone matter.
The design reads as contemporary and understated, with an airy, precise tone. Its geometry and restraint give it a technical, interface-friendly personality, while the rounded bowls add a mild friendliness rather than a harsh industrial edge.
The font appears intended as a neutral, modern workhorse with a geometric underpinning—prioritizing clarity, even texture, and a minimal visual signature. Its open forms and consistent stroke behavior suggest a focus on legibility and a crisp, contemporary aesthetic for everyday communication.
The sample text shows smooth, continuous curves and clear differentiation between similar shapes (e.g., O vs. 0, I vs. l) through proportion and minimal detailing. The lowercase has simple, single-storey forms where expected, reinforcing a straightforward, modern texture in paragraphs.