Sans Normal Dirow 7 is a very light, wide, low contrast, reverse italic, tall x-height font.
Keywords: ui text, branding, posters, headlines, packaging, airy, modern, friendly, clean, casual, approachability, motion, clarity, contemporary, monoline, geometric, rounded, open counters, soft terminals.
A monoline sans with rounded, geometric construction and a noticeably right-leaning (reverse-italic) stance across both cases. Strokes stay even and thin, with smooth curves and soft, mostly rounded terminals that keep the texture light and open. Uppercase forms are simple and spacious, while the lowercase shows a tall x-height and generous apertures that maintain clarity at text sizes. Numerals follow the same circular logic, with a clean, open feel and consistent stroke behavior across curves and straights.
Works well for contemporary interface labels, lightweight brand systems, and editorial or poster headlines where a clean, friendly tone is needed. The open shapes and tall lowercase are also suited to short-to-medium reading passages, especially in spacious layouts where the thin stroke can breathe.
The overall tone is modern and approachable, with an easy, breezy rhythm created by the thin stroke and rounded geometry. The forward-tilted posture adds motion and informality, making the voice feel conversational rather than corporate.
Likely intended as a contemporary, geometric-leaning sans that stays personable through rounded forms and a consistent slanted posture. The design appears focused on maintaining a light, open reading texture while adding energy and character through the lean and circular construction.
The design emphasizes circular bowls and open counters, producing a smooth, continuous flow in words and a relatively even color on the line. The italic-like slant is consistent across the alphabet and figures, giving layouts a persistent sense of direction and momentum.